Product is made of finest quality beef and turkey meat that embodies years of experience. Almost half of nutrition is protein.
This kind of meat preparation method is quite a new thing in the market of Baltics and its taste characteristics and texture is brand new thing for local customers, but at the same time meat itself is very well known so in order to introduce local target audience with this premium quality product we wanted to deliver message as clear and easy as possible. We wanted to be different on the shelfs and to stand out in the majority of products in this category so we made eye-catching rebranding with bright saturated colors, dynamic shape and original illustrations of powerfull Ox and domestic Turkey.
We decided to highlight these characters because they are well known and the associations are highly positive, because of the good qualities of meat. It was important to give visual impulse for easy recognision. They are the main characters of packaging that shows not only the power and strength that customer is going to get of course but also the necessary daily nutrition that is needed for healthy lifestyle. With help of simple boldy line frames on dark background attention is focused on piecies of meat and taste compositions as well on main colorful illustrations that are created in layers of colors that is meant as association with jerky layared meat that changes its taste experience by every bite.
Because of the fact that we were targeting with brand new product in market it was very important to extend product shelf time so we chose flexible packaging with substrate that keeps product fresh for longer time. Packaging is finished with matt lacquer for more natural tactile feeling.
