This project got The Silver award in Category - Products and Services by the IIIDaward 2017, International Institute for Information Design (Austria, Vienna)
STEPbySTEP - A personal assistant of simple file preparation for industrial printing on flexible film materials for technologies such as Rotogravure, Flexographic & Digital printing.
What was the challenge?
We are a company that works with Flexographic, Rotogravure and Digital printing technologies in the field of flexible packaging. Often we are facing a lot of different problems related to correct file preparation for printing. So in order to make things less time-consuming and save resources, we had to take an action in order to make things right from a financial point of view and for better collaboration with our customers as well. Our main challenge was to show this technical information of flexible material printing in an easy to understand way and visually simple for people who are going to be our new employees, for our customers and mainly for graphic and packaging designers and design agencies that are or will be collaborating with us.
What was the solution?
As all these technical actions and file preparations are related through the use of vector and raster softwares. We created a brand new tool or personal assistant for simple and understandable information perceiving by using basic visual principles. We used association with artboard of vector software in background as a visual solution for instant information perception. Step by step method was used for explaining every single move or possible problem that you might face. We created separate sections for each of the actions so the information is segmented and easy to perceive.
What was the effect?
We improved our collaboration with customers and designers and now we can spend more time on our own needs for expanding our services and less on explanations of how to correctly prepare files. We are able to manage more new projects with less workload. Most importantly designers get information in a creative language that they understand, and customer don’t have to get involved in transactions which aren’t their responsibilities, and we as flexible packaging producer are receiving correctly prepared files for printing. As time goes on we are updating information about technologies as well as making some changes in the existing STEPbySTEP assistant. In order to make it even better we are taking into account actual user experience, suggestions and recommendations. The electronic version of our STEPbySTEP assistant is available for everyone on our site for free.
