Everyday lives of people today are hardly imaginable without the many different coffee consumption rituals, and people are constantly striving to discover better and more unusual tastes from all over the world. Today, the pace of everyday life is quite fast, which is why many people prefer to take their coffee with them on the go. This is why Mondo have developed the special DRIP package, which allows even the hastiest of people to enjoy high-quality coffee. This type of packaging enables the consumers to prepare coffee without the coffee grounds, because the coffee is placed inside a filtering bag, similar as we are used to see for tea, and thus elevate the experience of drinking high-quality, ground coffee on the move.
In order to implement their professional experience in Georgia, two of the largest Italian coffee laboratories are involved in creating the Mondo coffee recipes and aromas. By heeding traditions and using appropriate technologies Mondo have created a diverse and high-quality product with a unique taste – Mondo coffee processed in Georgia.
In order to create the visual-identity for the coffee packages it was essential to emphasize the unique taste and the high quality of the coffee in each detail. In order to deliver this feeling to each Mondo coffee drinker, the inspiration was found in the producer’s own associations with the places of origin of their coffee. These stories combined with the artists interpretation of them inspired him to create unique illustrations for each type of coffee that helps to inform the drinker of the origin-place of the specific coffee in an associative way – the nature, the animals and the architecture. In the meantime, it functionally educates the user on the different methods of coffee preparation – French press, moka pot, Turkish coffee pot or their own DRIP method. This type of presentation sets Mondo coffee apart from others and offers their consumers great tasting coffee and an aesthetic, colorful visual experience that can take the drinker on a journey from the vast fields of Brazil to the sakura gardens of Japan
For the drinker that is interested in the experience of the DRIP preparation method, informative and educational visuals were added to the coffee boxes to help the user navigate through this unusual method of coffee preparation for the first time.
Last but not least each package is complimented Mondo sign of recognition, which is the black flag with the company logo on it. It certainly stands out and can be identified from a distance, and the owners believe that it has come to be associated with strength and vigilance which can be achieved through the consumption of great coffee
Apart from the roasting process, packaging materials also play an important role in preserving the individual taste and aroma of coffee. A special, Italian, three-layer coffee packaging material used for Mondo coffee fully preserves its original profile, taste and aroma. Every part of packaging made with accuracy and care that, we believe, will leave nobody indifferent.
A few pieces of POS materials were developed as well))
Additional Hot Chocolate Design for Can
